I always get the same boring joke whenever asked where I come from. Ha ha! But it is not that funny. It actually reminds me of the enormous pressure small coffee growing families face: to replace their coffee trees for that more lucrative plant.
Nowadays before I mention my country, I mention our Crowd Funding Initiative and explain why it is so important to support and connect with those coffee growing communities. If you like single origin Colombian coffees and what we do please support our ethical idea: here!